Find answers to the most common questions about the Register of Digital Communicators
Designs and creates digital multimedia content (texts, images, videos), adapting them to channels/devices; takes care of clarity and informational accessibility and works in coordination with the communication strategy.
She is a figure of who directs integrated communication: it guarantees consistency between channels and languages, plans and coordinates content, takes care of the quality/legibility/accessibility of materials, values initiatives and results and monitors communication effectiveness to improve over time.
Defines and governs the presence of the organization on social platforms: it analyzes audiences and contexts, sets editorial strategy, selects channels and languages, defines metrics and integrates social networks into the overall communication system.
Integrates communication strategy, channel management and data analysis data analysis to carry out activities measurable and improveable: plan, coordinate activities/campaigns, monitor performance and optimize continuously in line with the organization's objectives.
Yes. The basic figure is the starting point: then you can structure a path towards specializations such as Communication Manager, Social Media Strategist, Digital Creator o Digital Marketing Manager, consistent with activities and skills required by different contexts.
