Professional qualifications | Digital Communicators Register
Public catalog

Professional qualifications

Consult the qualifications published by the Register, the applicable requirements, the evaluation methods, the duration and the status of applicability. The data comes directly from the current system configurations.

Entry point

Digital Communicator

It is the basic professional qualification of the Registry and represents the common perimeter of digital communication. Specialist qualifications subsequently describe more specific professional fields without replacing the basic position.

Professional who works in communication processes through channels, content, platforms and digital technologies, integrating communication, organizational and operational skills according to principles of fairness, transparency and professional responsibility.

Dynamic catalog

Published specialist qualifications

Each tab reflects the rules currently configured for the individual profile. Assessment methods, prerequisites and duration may therefore differ from one qualification to another.

Digital Content Creator

Digital communication professional specialized in the design, production and adaptation of textual, visual, video and multimedia content for websites, social media, digital platforms and communication campaigns.

Applicable
Evaluation method
Dedicated test or Verification of skills and experience
Duration
12 months
Basic position
Active enrollment required

Requirements

  • Active registration required
  • Professional experience minimum: 1 year
  • Minimum professional evidence: 3
  • The profile can be obtained through the dedicated professional test or, when required, through documented verification of professional skills and experience. Access may be subject to active registration in the Register of Digital Communicators according to current rules.
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Professional fields

  • Communication agencies and digital agencies
  • companies and brands
  • public bodies and third sector organizations
  • editorial offices and digital publishing projects
  • e-commerce
  • tourism, culture and entertainment
  • creator economy
  • institutional communication
  • information and promotional campaigns
  • freelance activities and consultancy in the production of digital content.

Social Media Manager, Strategy, Community and Social Media Performance

Professional specialized in planning, managing and optimizing the presence of brands, businesses, bodies and organizations on social media, through editorial strategies, community management, content, campaigns and performance analysis.

Applicable
Evaluation method
Dedicated test or Verification of skills and experience
Duration
12 months
Basic position
Active enrollment required

Requirements

  • Active registration required
  • Professional experience minimum: 1 year
  • Minimum professional evidence: 3
  • Active registration in the Register of Digital Communicators as a Digital Communicator; possession of the knowledge and skills required for the profile; passing the dedicated professional test or favorable outcome of the verification of skills, according to the available methods; compliance with the Regulations and the Code of Ethics and Deontological Code of the Registry.
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Professional fields

  • Companies, SMEs, startups, large organizations, communication agencies, social media agencies, digital agencies, consulting firms, e-commerce, retail, tourism, culture, entertainment, publishing, healthcare, training, sports, public administrations, third sector organizations, associations, institutions and professionals. You can work as an employee, consultant, freelancer, social media manager or member of a communication and marketing team.

Digital Marketing Manager, Strategy, Performance and Digital Growth

Plans, coordinates and measures digital marketing strategies aimed at the growth, acquisition, conversion and retention of audiences through data, content, campaigns and digital channels.

Applicable
Evaluation method
Dedicated test or Verification of skills and experience
Duration
12 months
Basic position
Active enrollment required

Requirements

  • Active registration required
  • Minimum professional experience: 3 years
  • Minimum professional evidence: 3
  • Active registration in the Register of Digital Communicators as a Digital Communicator; documentable professional experience of at least 3 years in digital marketing activities, including significant experience in planning, managing or coordinating digital campaigns, projects, channels or strategies; presentation of relevant professional evidence; favorable outcome of the verification of skills required for the profile; compliance with Regulations and the Code of Ethics and Deontological Code of the Registry.
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Professional fields

  • Companies, startups, SMEs, large organizations, communication agencies and digital agencies, consulting firms, e-commerce, retail, services, tourism, culture, publishing, training, healthcare, the Third Sector, public administrations and organizations that use digital channels to promote products, services, projects or relationships with their audiences. The professional can work as an employee, function manager, consultant, freelancer, project leader or temporary manager.

Digital Strategist

Professional who defines integrated digital strategies, objectives, priorities, channels, governance and measurement criteria.

Applicable
Evaluation method
Dedicated test
Duration
12 months
Basic position
Active enrollment required

Requirements

  • Active registration required
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Professional fields

The areas are defined in the public description of the qualification.

Communications Manager, Strategy and Communication Coordination

Professional who designs, governs and coordinates strategies, processes, contents and communication channels, ensuring their consistency, effectiveness and measurability.

Applicable
Evaluation method
Dedicated test or Verification of skills and experience
Duration
12 months
Basic position
Active enrollment required

Requirements

  • Active registration required
  • Minimum professional experience: 3 years
  • Minimum professional evidence: 3
  • Active registration in the Register; possession of the general requirements set out in the Regulations; at least three years of documentable professional experience in communication activities with responsibility for planning, management or coordination; presentation of at least three relevant professional evidence; favorable outcome of the verification of skills; acceptance of the Code of Conduct and of the obligations to update and renew.
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Professional fields

  • Companies, public administrations, third sector bodies, professional associations, associations, communication agencies, consulting firms, healthcare organizations, universities, cultural institutions, tourism, retail, industry, services, startups and complex organizations. He can work as an employee, function manager, consultant, project leader or temporary manager.

Digital Analyst

Professional who analyzes data, KPIs, funnels, attribution and performance to support decisions and optimization of digital activities.

Applicable
Evaluation method
Dedicated test
Duration
12 months
Basic position
Active enrollment required

Requirements

  • Active registration required
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Professional fields

The areas are defined in the public description of the qualification.

Method and transparency

The concrete methods depend on the individual qualification

IDONEITAS™ connects Standards, Requirements, Evidences, Assessment, Decision and Maintenance. Knowledge and professional experience are both relevant in the methodological model; however, the way in which they are ascertained is defined by the rules in force for each qualification.

For this reason, this page does not replace the profile rules: it represents them using directly the data configured in the system.