The Register | Registro Comunicatori Digitali

Digital communication today encompasses very different professions, skills and specializations.

Unlike professions organized in orders or colleges, there is no register of digital communicators and many professional names in the sector can be used freely.

The Register of Digital Communicators offers professionals a voluntary system to demonstrate their skills, obtain professional recognition according to defined criteria and make it publicly verifiable.

It's not a directory you enter declaring what you are.

It starts from what the professional knows and knows how to do.

The Register is kept by Esse Social Academy in the field of professions not organized into orders or colleges. Registration is voluntary and does not constitute a qualification to practice the profession.

In the digital communication market, a professional name alone can say little.

Social Media Manager, Digital Strategic Planner, Digital Analytics Specialist, Digital Content Creator or Communication Manager can identify very different experiences, skills and responsibilities.

The Register adds an element: the evaluation of professionalism.

Registration does not result from simple registration on the portal and the payment of the expected contribution does not determine the outcome of the evaluation.

The professional must first demonstrate the possession of the required skills.

Only when the evaluation is successfully concluded is a position opened in the Register.

Not what a person claims to be, but what they have demonstrated professionally.

The Registry's basic professional qualification is Digital Communicator.

Identifies the professional who designs and implements communication activities through digital channels and environments, using content, tools and strategies in relation to the audiences and the objectives to be achieved.

It is the common professional perimeter from which different specializations can develop.

To obtain the basic qualification, there are two alternative routes.

The recognition obtained is associated with a public position in the Registry.

Those who consult the Register can verify the essential information relating to the professional, the recognized qualification, the validity and the current state of the position.

An attestation can document that an award was obtained at a certain time.

The Registry allows us to verify if that recognition is valid today.

Information that is not needed for public verification is not exposed. The documentation used during the evaluation remains confidential.

Being Digital Communicators does not mean everyone doing the same job.

A professional may have developed mainly skills in content production. Another in social media management. Yet another in strategy, organizational communication, data analysis or digital marketing.

The qualification of Digital Communicator is therefore the starting point.

The next step is to understand where, within this perimeter, the person's skills really lie.

Many digital professionals build different skills, experiences and specializations over time. They know what they're doing; it's not always as simple to translate that professional heritage into a qualification capable of representing them correctly in front of the market.

So the Registry doesn't just ask: “How do you want to define yourself?”

It starts with a different question: “In light of the skills you have demonstrated, which professional qualification best represents what you can really do?”

To answer, you need to know two things: the professional and the market in which he operates.

is going TheWork Observatory studies the evolution of digital communication professions through a baseline of 33 international sources monitored over time.

Observe the evolution of professionalism, skills, roles, professional names, tools and technologies and new specializations required by the market.

The goal is not to photograph digital professions once and for all. It is to follow its evolution.

The market changes. Skills change. Even the way in which we describe a profession must be able to change.

The evidence collected by the Observatory contributes to the construction, review and maintenance of the professional profiles used by the Registry.

Knowing the market is not enough. It is necessary to put what emerges from the world of work in relation to what a person has actually demonstrated that they know and know how to do.

This is the task of IDONEITAS™ — Professional Qualification Lifecycle Method.

IDONEITAS is the Method that governs the system of professional qualifications and relates demonstrated skills, professional experience, evidence of the work done, qualification requirements, professional profiles and evidence from the Labor Observatory.

The result is not the arbitrary attribution of a title. It is the identification of the qualification that, when the requirements are met, consistently represents the professionalism demonstrated by the person.

The Registry can thus do more than simply register.

It can help professionals translate their skills into a market-readable qualification.

It doesn't decide what work a person should do. Instead, it puts the demonstrated skills in relation to the profiles defined by the system to identify, when the conditions are met, the most consistent ones.

One professionalism may be predominantly strategic, another oriented to content, another to social media management, digital analysis, communication or marketing.

The starting point is not the title that a person wishes to give themselves. The starting point is skills.

Specialized qualifications complete the qualification of Digital Communicator, describing with greater precision the professionalism built and demonstrated over time.

Each qualification has its own requirements, characterizing skills, evaluation methods and maintenance conditions.

In the methodological model, knowledge of the field and professional practice are both relevant elements. The concrete methods in which they are ascertained depend, however, on the current rules of the individualprofile: the system may include a dedicated Test, a verification of skills and experience or the methods configured for that qualification.

The specialized qualification does not replace the qualification of Digital Communicator: completes it.

A qualification is more useful when it can accompany the professional even outside the Register.

For this reason, the system is oriented to the representation of qualifications through verifiable and multiplatform digital credentials and badges.

The objective is to promote the portability of the recognition and allow professionals to use it in the various digital environments in which they present their skills and experience, also from a European and international perspective.

The badge does not create professionalism. It is not a substitute for evaluation. It is not a substitute for qualification.

The badge makes the recognition wearable.

The credential can be shared. The authoritative source remains the Register, in which the current status of the qualification can be verified.

Digital work changes rapidly. The tools, technologies and skills required are changing. Professional roles and responsibilities also change.

For this reason, IDONEITAS considers every qualification within a professional life cycle.

Recognition does not only represent what a person demonstrated when they obtained it. It must be able to continue to represent their professionalism over time.

The life cycle of qualification involves the maintenance of skills, professional updating, experience gained and the evolution of profiles observed in the market.

Continuing education is a part of this process, but it doesn't exhaust it.

A qualification must continue to represent effective and current professionalism.

For this reason, the Registry does not only store the memory of the recognition obtained. It makes its status verifiable over time.